In July 2023, the viva.gr ticketing platform was renamed more.com!
As a result, the Marketing Material has been updated and includes not only the new more.com logo, but also the new colors of our brand. Below you may find the detailed brand and logo usage guidelines for every instance.
SECTION 1: Radio Advertisements
Since 1/1/2024, when new radio advertisements for events are created, that their tickets are being sold on more.com, the oral reference to the name of the ticketing platform more.com (more.com) must be exclusively used.
For example: “Tickets on more.com”
SPECIFIC GUIDELINES
The old name of the ticketing platform more.com, which is viva.gr, must not be used at all.
The phrase “more.com by viva”, must not be used in the new radio advertisements for events, that their tickets are being sold on more.com if the advertisements are created after 31/12/2023.
The phrase “more.gr” must never be used in the new radio advertisements for events, that their tickets are being sold on more.com.
SECTION 2: Digital & Print Advertisements
Since 1/1/2024, when new digital and print advertisements are created for events, the new logo of the ticketing platform more.com (more.com) must be exclusively used, in its official colors, purple, lime, black and white. You can find the logo in all the available official colors and in all file types in the folder named “more.com logo” and you can choose the color which matches best the colors of your visual.
In case you have any questions related to the creation of your visual or if you need the more.com marketing team to advise you on the creation of the visual or to approve it, you can always contact them via email by sending your message to marketing@more.com.
SPECIFIC GUIDELINES
The old logo and the old name of the ticketing platform more.com, which is viva.gr, must not be used at all.
The logo “more.com by viva” must not be used at all in the new digital and print advertisements of events, that their tickets are being sold on more.com.
Other elements must not be placed close around the more.com logo and as result make it not distinct enough. There must be enough space around each side of the more.com logo equal to the height of the m letter’s side, depending on the size of the more.com logo. This rule applies not only to digital but also to print materials.
x = The height of the m letter’s side, depending on the size of the more.com logo.
Alternative versions of the more.com logo like below, must not be created.
COLLABORATION / PARTNERSHIP
In your event’s visual with dimensions 816 x 465px, which is required for posting the event on Teller and is used for its appearance on the main events page on more.com, it is not allowed to include the logo of a third-party collaborator, apart from the producer's logo and the more.com logo.
For the creation of the rest of the visuals for your event, in case of collaboration, it is important to follow the rules below for the coexistence of the more.com logo and the partner’s logo. This ensures visual balance and equal visibility for both logos.
SPECIFIC GUIDELINES
The more.com logo must always be located on the right side.
The space between the two logos must be equal to the height of the m letter’s side, depending on the size of the more.com logo and it should not be decreased under no circumstances.
x = The height of the m letter’s side, depending on the size of the more.com logo.
The logos of additional partners must be placed on the left side of the initial partner’s logo and further.
To achieve visual balance, the two logos must be of equal size. If the partner’s logo has larger dimensions than the more.com logo, extend and enlarge the more.com logo until it is equivalent to the partner’s logo.
The minimum size of the more.com logo in digital depictions is 15 px height, when in print depictions it is 0,4 cm height.
It is crucial to place the more.com logo on a suitable background for easy visibility and to create an aesthetically pleasing visual with a fresh and dynamic character.
Example:
SECTION 3: more.com logo placement in a visual’s footer
If you want to add in the footer of your visual the logos of your event’s tickets resellers, it is recommended to use the footer that you will find in a PDF format in the folder named “more.com resellers banner”.
For the events that take place in Athens, the footer which includes all the available ticket resellers in Athens (more.com, Nova, Public, Evripidis Bookstores, Municipality of Athens / Technopolis City of Athens, athinorama.gr) must be used, while it is not allowed to remove any of the aforementioned resellers’ logo. (file name: more.comFasaLogosMetapolitonAthens).
For events taking place in areas outside Athens, use the footer (file name: more.comFasaLogosMetapolitonYpoloipiEllada), which includes all available ticket resellers (more.com, Nova, Public, athinorama.gr). It is not allowed to remove any of the logos of the mentioned resellers.
more.com Official Colors
Main Color: Purple (More.com Purple)
Color Codes for digital use:
HEX: #703EFF
RGB: 112, 62, 255
Color: Lime (More.com Lime)
Color Codes for digital use:
HEX: #DAFF33
RGB: 112, 62, 255
More.com is a digital first brand. However, here’s a suggestion on the print color codes where these are necessary.
Purple Color Codes for print use:
PANTONE: 2089C
CMYK*: 71, 73, 0, 0
Lime Color Code for print use:
CMYK: 10, 0, 90, 0
* For print materials please use the PANTONE color code of our purple. The CMYK color code of our purple can be used, only if the PANTONE code is not available.